OM SYSTEM launched its latest camera, the OM SYSTEM OM-3, today. I met with a representative from OM SYSTEM over coffee today and saw the OM-3 firsthand. I wanted to share my initial thoughts on this new release.
OM SYSTEM Shifts Focus
OM SYSTEM has traditionally catered to wildlife, nature, and bird photographers. However, with the OM-3, they’re broadening their horizons to include urban photographers. While maintaining their philosophy of creating small yet powerful cameras, they’re now targeting a new audience – the urban explorer.
Many in the industry anticipated this move. OM SYSTEM’s original strategy of focusing on specific niches with tailored cameras has been a good idea, and the OM-3 represents a natural evolution of this approach.
The OM-3: Urban Explorer’s Dream?
The OM-3, priced at around 2000€, enters a competitive market. Its retro design will appeal to many photographers who appreciate a classic look combined with modern technology. The look and feel clearly have the Olympus and the Maitani legacy.
We photographers are a peculiar bunch – we want cameras that look vintage but pack all the latest features!
The OM-3 will compete with cameras like the Fuji X-T5, Nikon Zf, and Z fc. It’s entering a crowded field.
Is it More Than Just a Repackaged OM-1 Mark II?
While the OM-3 shares many components with the OM-1 Mark II, it’s not only a rebranded version. The most intriguing addition is the Creative Dial on the front, reminiscent of the Pen-F model. This feature particularly interests street photographers, allowing easy access to film-like recipes or simulations.
Why did OM SYSTEM not simply create a Pen-F Mark II? A rangefinder-style camera could have further differentiated it from the OM-1 Mark II and tapped into the current popularity of that design. Most likely, the reason is that OM SYSTEM wants to continue the legacy of Olympus. Even though I would have preferred a range finder-style body, I understand the thinking behind this decision. As you see from the photos, it is very much like the Olympus M1 and OM-1.
Urban Explorer’s Toolkit
Without hands-on testing, it’s challenging to assess the OM-3’s suitability for urban explorers definitively. However, the Creative Dial is likely to be a hit with street photographers. Unlike Fuji, OM SYSTEM can’t use specific film names for its simulations, but the concept is similar. Interestingly, these recipes are shareable, potentially creating custom market presets.
The OM-3 boasts a street-friendly design, weather sealing, and a metal body, making it robust enough for urban adventures. While its success remains to be seen, it certainly has potential in the urban photography market.
As always, the photographers will ultimately decide the future of the OM SYSTEM OM-3. I’m curious to see how it performs in real-world situations and how the street photography community receives it.
Two New lenses: 17mm F1.8 II and 25mm F1.8 II
Both of these lenses are good upgrades to the older versions. I have said for years that these lenses need an upgrade. They both fit the new OM-3 body well. I can imagine that the M.Zuiko 25mm F1.8 II is well-suited for street photographers who like the standard lens. For those who want a wider field of view, the M.Zuiko 17mm F1.8 II is perfect.
Will I test it?
Yes, I will. I was asked if I wanted to test it over the weekend, but as I still have a cast on my leg, I cannot really give it a good test. Not really able to do any street photography. I have agreed with OM SYSTEM that I test it in March. Most likely I will make some content about it on my YouTube channel.